Why We Create

Andy Newman, an incredibly talented videographer, recently featured us in his new series called Why We Create. He spent three hours at our studio while we sketched, talked and shared some of our fears and excitement when it comes to owning our own business. I hope you enjoy!


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  • Audrey
    Posted at 09:29h, 13 May Reply

    I struggle with feeling like “it’s all been done before” constantly. Well said.

    • Allison
      Posted at 14:10h, 13 May Reply

      Me too, girl. Every day!!

  • Jessica
    Posted at 13:04h, 13 May Reply

    I love this video and the background music for it! I love how you said “I never want to foster the belief of something that’s not real”. Too often, we take things at face value, not taking into account the hard work that was put behind it. There’s an unglamorous side to everything.

    • Allison
      Posted at 14:11h, 13 May Reply

      Thanks Jessica! Totally agree. Blogging, Instagram + Pinterest sometimes masks reality (although reality can be beautiful). Gotta keep it real!

  • Danielle
    Posted at 13:28h, 13 May Reply

    I saw this video elsewhere (can’t remember where!) and couldn’t pin point that it was you! A lovely insight and such beautiful videography. x

    • Allison
      Posted at 14:12h, 13 May Reply

      I’m glad it popped up on your radar before you realized it was me!

  • Alyssa
    Posted at 13:33h, 13 May Reply

    What a great video!! Love it!

    • Allison
      Posted at 14:12h, 13 May Reply

      Agree – Andy did a great job!

  • Kory
    Posted at 20:42h, 13 May Reply

    Love this video, Allie! I love the way Andy shot it. After meeting y’all ( and hearing how you guys talk and such ), the editing made me feel like I was there! Also love everything y’all talk about. Funny that you pointed out “I don’t shower enough,” haha! I think people forget the person behind the blog ( or brand ) is still a regular person!

    • Allison
      Posted at 02:10h, 16 May Reply

      Aw thanks Kory! i’m glad it feels authentic. And my authentic = not showering enough. LOL

  • Amal
    Posted at 19:34h, 14 May Reply

    I’m so happy to see this. Your thoughts about your work and ideas are so refreshing, and this whole series is such a lovely idea. It’s so nice to hear people talk about work and life and the massive venn diagram area where those two meet (especially for creatives).

    • Allison
      Posted at 02:11h, 16 May Reply

      I am so glad Andy decided to do this passion project. And I’m so glad you enjoyed it!

  • Jovana
    Posted at 08:31h, 16 May Reply

    This was such a lovely watch! You said some interesting things and I love your studio! It’s gorgeous! :) Also, props to Andy for making this video so good, it just goes on naturally and it’s easy to watch and connect with it.

    • Allison
      Posted at 23:15h, 20 May Reply

      Thank you Jovana! I’m so glad to hear you love it. It was fun to see it come to life!

  • Pingback:Blog Love
    Posted at 07:30h, 18 May Reply

    […] Great video featuring Allie and Adam Lehman on being a working creative >>> […]

  • Jess
    Posted at 00:42h, 19 May Reply

    Gosh, I love you guys. I finally got to see this tonight because my internet at work is ridiculously slow. Thank you for sharing ‘you’ and serious props to Andy (ditto Jovanna) for capturing your spirit.

    • Allison
      Posted at 23:16h, 20 May Reply

      Awww shucks. I love hearing this. I was very self conscious about my voice but figured…hey it’s me!!

  • Emma
    Posted at 20:42h, 19 May Reply

    This was great! However, I think you meant for your title to say Why We Create, not We Why Create.

    • Allison
      Posted at 00:15h, 20 May Reply

      LOL! I don’t know how I (or anyone else) didn’t catch that. That’s what happens when I post so late at night and am deliriously tired :)

  • Mel
    Posted at 07:36h, 22 May Reply

    I love this! As someone who aspires to one day be my own boss, it’s helpful to see the inner workings of other people living that reality, especially the fears and sacrifices you face. Thanks for sharing!

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