I get a lot of questions pertaining to CONTENT! I mean what is blogging without content? The content here at Show + Tell has really changed over the years. Most of my old content was centered around my (amateur) design work or featured blurry iPhone photos. I wasn’t very active on Twitter and it wasn’t a place to engage. Here are a few key steps to improving your blog’s content and feel free to comment below with any of your own tips!
BE ORIGINAL // NOT A CURATOR
I have no problem with bloggers who curate content and post things from other sites, blogs or Pinterest. A lot of people use Tumblr that way and who doesn’t love looking at pretty pictures all afternoon? I do, however, see that as a different style of blogging. I think it’s great when people share content but why not introduce us to something original? Blogging really changed for me when I started thinking about original content. What can I bring to the table? It started with artist interviews here at Show + Tell. I would contact or connect with artists all over the country and interview them! I was able to interact with some of my favorite designers who I admire greatly and that prompted another feature series called ONE DAY which would feature real weddings! Since then I’ve evolved and grown and now I love sharing resources, advice, city guides, and much more. I don’t want people to visit my blog and think, “Oh I’ve already seen all of this in my Google Reader or on Pinterest.”
ENGAGE // ASK QUESTIONS
Some of the blog posts I’ve enjoyed the most are ones where I ask my readers questions and get THEIR advice or perspective. I love it when I read a blog and they ask me for recommendations, advice or what I’m doing on the weekend. It’s even better when they interact! About 8 months ago I decided that I was going to interact with all of my readers who comment. I don’t have the type of blog where responding to comments is overwhelming and it’s more fun when you meet people and can visit their spaces on the internet. A fun plugin for WordPress (that make interacting easier for your readers) is Subscribe to Comments Reloaded. Some commenting systems already have this feature included but I had to add mine. It essentially allows your readers to subscribe and are notified when you respond!
BE CONSISTENT // POST DAILY
Many bloggers will say, “Post as often as you want. Do what’s best for you,” but I’ve found that posting daily during the week (and at the same time every day) works best. I used to post whenever I felt like it but most people lose interest and unless they really feel a connection with you, they probably won’t stick around. As of right now, I schedule my posts for 7am EST. I used to schedule my posts to publish around 10:30am EST but most people are already in their workday groove and won’t check until lunchtime. Be up and ready when they are! And be consistent!
UTILIZE TECHNOLOGY // HELP THEM EXPLORE
The great thing about blogging is that there are SO many ways to keep your readers interested and looking for more. I’ve found that utilizing specific categories (don’t use too many!) is a great way to do that. It allows your readers to read more posts that they connect with. Highlight your categories on your sidebar. Your sidebar is a great way to display other content even after they’ve finished reading your current post. Design and photography are also great ways to keep your readers engaged. I wrote a post awhile ago about images and another post about affordable resources like editing software and fonts.
What advice would you give to beginner bloggers relating to content? How do you decide on what you’re going to blog about? Can’t wait to hear from you all!