The work of It’s Not What I Thought, a graphic design and media production based out of Sacramento, California.

Hello world. I hope your short weekend felt longer than usual. The photo above was found via Pinterest but originates here. – Jellyfish inspiration. – I love Gwen. I just saw “The Talented Mr. Ripley” at the drive in and she’s great. I may also be biased. I’ve seen Coldplay seven times in concert so [...]

I’m currently collaborating with a developer to launch the Infinity Salon full website. As you can see, the colors, style and overall feel of the site has changed since the temporary splash page was launched last year. The bottom screen shot represents the current color scheme and style. Once the full site is officially up, [...]

Some of my designs were featured over at Clover and Bee last week! My client’s engagement shoot is shared in detail over here. Very fun!

I’m currently working on the branding and site design for 8Morsels. 8 Morsels is a very limited collection of 8 head to toe looks sold only online. I’m excited to see everything come together in the next few months. Temporary site shown below along with the business card design.

Everyone is a graphic designer these days and sometimes our culture forgets that it takes a lot of work. Not every designer just live traces everything and slaps on some generic font. I’ve started and completed so many projects this past year and the process is difficult. I thought I’d share a few of my [...]

I’m not a banker but I have to say…I was overly excited when I logged into my online Huntington account and saw their new site design (pictured above)! As a designer, it wasn’t fun signing into their old site everyday. I thought I would include a screenshot of what their site USED to look like [...]

I thought I’d post some recent work that is nearing the final stage. I post a lot of rough drafts and comps on my Facebook page but sometimes forget to post it here. I try to keep a balance between my blog and my Facebook page. I like to post similar content in case I [...]

This week I’m excited to introduce you to Chris Walker of Walker Photography. Chris is a twenty-two year old photographer located in Mt. Vernon, Ohio. Chris has been incredibly busy this year working with clients in and around Columbus and I’m so glad he was able to be a part of this feature. Enjoy hearing [...]

I recently helped the talented Ashely give her a blog a little facelift! I customized the theme Handgloves by adding a custom header, a contact form, a stylized background pattern, an Etsy tab, and changed the font colors. The theme, which screams Helvetica, is a great place for Ashely to post her beautiful work, sell [...]