- A wonderful, fresh approach to scrapbooking. Love it. – I found a link to this awesome Mad Men photoshoot. It may be old but how gorgeous is January Jones? – Adorable correspondence set. – TCBY gets a new look. – I love Ashley Meaders work. Her work was used in Max and Margaux’s wedding. [...]

Photography by Walker Photography.

The work of It’s Not What I Thought, a graphic design and media production based out of Sacramento, California.

Awhile ago, the talented Ashley of Ashley Nacke Photography came to me for new branding and a fresh blog for her thriving business. The branding is completed so check back soon for the newly designed blog!

I’m really drawn to photos that put things into perspective. How big is the sky? I don’t know but we’re pretty small. The photo above taken by Clement Jolin. The photo below taken by Max Wanger.

- Fact: I would go camping if someone promised me that it would be like this. – Here’s our perspective on our crazy car problems this past week. I love my husband. – These business cards have inspired me to pass out all my old ones and re-design and print new ones. – Awesome type [...]

This post has been a long time coming! With life, work and everything in between I was finally able to connect with MaKenzie and get these fabulous details about their wedding day! This couple is stunning and their wedding day was absolutely beautiful. After a 10 month engagement, MaKenzie and Ross said “I do” in [...]

I’m currently working on the branding and site design for 8Morsels. 8 Morsels is a very limited collection of 8 head to toe looks sold only online. I’m excited to see everything come together in the next few months. Temporary site shown below along with the business card design.

Everyone is a graphic designer these days and sometimes our culture forgets that it takes a lot of work. Not every designer just live traces everything and slaps on some generic font. I’ve started and completed so many projects this past year and the process is difficult. I thought I’d share a few of my [...]

I’m not a banker but I have to say…I was overly excited when I logged into my online Huntington account and saw their new site design (pictured above)! As a designer, it wasn’t fun signing into their old site everyday. I thought I would include a screenshot of what their site USED to look like [...]