a lot of time all of my time on Pinterest. If you don’t have Pinterest, comment below and I’ll try to send you an invitation. Seriously, you need to be on it. Anyways, they recently updated their logo and I absolutely love it. Here it is before, along with a sketch/graphic during the process:
“We needed something that seemed casual, but that also carried signs of careful craft. It was important to sense the touch of the hand in the forms, but to stay subtle. We also wanted it to carry a feeling of nostalgia, without seeming retro. The need for contemporariness drove many of the initial experiments, where I played with fully upright scripts, and tuned down the range of line weight variance. The bolder type also served well under the ever-present logistical issue that the logo would be seen almost exclusively on screens at only a few pixels tall, where small details don’t translate well.”
-Pulled from their blog, read the entire post here
The new logo (above) is great and I smile every time I log on. Oh wait…I’m always logged on.